Overview

Mi Team is a local women-owned real estate firm, led by Michele Isenberg. Her business was in need of a recognizable and unique brand mark to distinguish her firm. The logo design needed to be scalable to allow for small print applications as well as larger signage. The final product combines ideas of entrepreneurship & femininity with its elegant minimalism.

Design Process

My approach began with some simple brainstorming and sketching. I experimented with some line art which led to two different concepts I wanted to further develop: the cursive initials with a flowy wave shape, and a house that is reflective of her industry.

I knew that I wanted the final product to be very minimalistic. Rather than simply place her initials in a house icon, I chose to anchor the word mark in the frame of this concept.

Ultimately the logo is effective in not only creating excellent brand recognition that is distinguished from other, typically more masculine designs, but it goes as far as to refine Mi Team’s underlying themes of female entrepreneurship, authority, and creativity.