Project Overview

Grand Light’s previous email newsletter template was outdated and non-responsive. A refresh was needed to not only make it easier to release monthly email marketing campaigns, but to ultimately increase conversions and open rates. 

I designed and wrote a new responsive HTML/CSS Email Marketing template to increase mobile open rates and better display content. Grand Light continues to see an increase in open & engagement results.

Process

I began this project with a series of layout sketches which were then developed into Photoshop mockups. After reviewing each design with our Marketing Team, it was decided the last layout on the right was to be implemented.

The next steps involved writing the responsive email in HTML & CSS to develop a reusable template for all future newsletters.